Fractional marketing and operations for founder-led businesses.

For founders growing faster than one person can keep up with. I find the money sitting in your audience and build the systems that collect it.

Remote. We set the hours and scope together on a first call.

Sound familiar

You built something real. Now it all runs through you.

The work gets done because you hold it together. Every launch, new partner, and busy season makes that harder, and the follow-through is the first thing to slip.

  1. People love what you make, but sales come in slower than the attention does.

  2. Your email list only hears from you when something launches.

  3. Nothing is written down, so only you know how anything gets done.

Two ways I help

Marketing that sells. Operations that run themselves.

Most small businesses need a little of both, which is why I do both. You get one person who can find the problem and also build the fix.

Fractional marketing

Get paid for the audience you already have.

Email, renewals, and the partner pipeline, run on a calendar instead of on willpower.

  • Newsletters with a repeatable format for each audience
  • Renewal, win-back, and seasonal emails
  • A tracker and follow-ups for partner and bulk sales
  • A short weekly note on what sold and what worked
How the first 30 days work →
Fractional operations

Stop being the glue that holds it together.

I map how the work really flows, find where it breaks, and rebuild it so it runs without you.

  • Onboarding, handoffs, and delivery written down and repeatable
  • One place for every customer and contact, set up the way you work
  • One page that shows sales, list growth, and what's due
  • AI on the repetitive work: drafts, summaries, follow-ups

Starts with a Clear Read, a paid two-week diagnostic. You keep the plan either way.

Ellyn Shirk
Ellyn, Sarasota, Florida
Who you'd work with

An operator who markets.

I spent thirteen years in client operations, most of them leading teams. Now I run my own small businesses, and I'm taking on a few founders to help run theirs.

I sell digital templates, run a gift guide blog with its own email list and affiliate links, and post on TikTok and Pinterest. I build most of my own systems with AI, so the repetitive work happens on a schedule and my hours go to the judgment calls.

I'll tell you plainly what I'd change and why. If I'm not the right person for what you need, I'll tell you that too.

13 yrsin client operations, leading teams of up to 13 people
$380M+in client assets onboarded
436client households brought on
Next step

Show me where it feels slow.

Send me your site and the one thing you wish were making more money. I'll tell you what I'd do first.