Selected Work
Same person, same year. What connects them is not the subject matter. It is that each one got finished, mostly alone, and each one made the next one cheaper to build.
Six things below. Drag, swipe, or use the arrows.
Ellyn Shirk
I run operations and build the tools. Clairely is the consulting practice. The rest is how I keep proving I can finish things.
The Range
Range is only worth showing if it proves something. Each one below says what it proves, not just what it is.
Consulting · The Practice
Fractional operations and the systems that hold them. A two-week audit, then a build, then I stay on to keep it running.
AI Systems · Operating Model
A products company with one employee, running on an operating layer I built: a morning briefing off live data, an advisory panel, content pipelines.
SaaS · Shipped
A product built, launched, and rewritten for conversion. First of a nine-product suite designed so the ninth costs a fraction of the first.
Publishing · Brand System
A picture book series. Four manuscripts drafted, with a locked character and palette system so the art cannot drift between books.
Interactive · Product
The child reads the book out loud and the illustration animates as they say each word. Nothing narrates to them. Built as the reason to choose the book.
Product · In Progress
An app for first-time drivers, sold to the parents who worry about them. Currently in build.
Where To Next
Three different asks, three different pages. Each one is a closed argument rather than a tour of this site.
Next Step
The through-line in all of it is the same. Somebody has to own the thing and see it all the way out.
Send me the project that has been sitting there. I will tell you what I would do with it and whether I am the right person to do it.